Trench Trade-in Terms & Conditions

Last updated: March 2024 version: 202403_3

Burberry si impegna a rispettare la tua privacy e le leggi e le normative applicabili per garantire che le informazioni personali fornite siano adeguatamente protette ed elaborate in modo equo e ai sensi di legge.

Burberry (Shanghai) Trading Co., Ltd. is a company incorporated and registered in accordance with the laws of People’s Republic of China, with the registered address at 60F(actual floor at 53F), 1717 Nanjing West Road, Shanghai, and its unified social credit code is 9131000066935277XR; Burberry Limited is a company incorporated and registered in England and Wales with company number 00162636.

Your personal information will be collected by Burberry (Shanghai) Trading Co., Ltd. and jointly held and managed by Burberry Limited (Burberry (Shanghai) Trading Co., Ltd. and Burberry Limited are referred to in this Policy as "we, "us" and "our"). By visiting and using Burberry’s website or mobile site( https://burberry.cn/ ) (the "Site") or any Burberry application ("Application") that we make available from time to time or by visiting a Burberry store for the purchase or sampling of products or for interacting with our content and/or services or by contacting our Customer Services Team, you acknowledge that you have read this Privacy Policy. You must be at least 14 years’ old to use the Site and Applications. If you are under 14 or a minor in your country or state or region of residence, please ask your parent or legal guardian to provide their information for you.

This Privacy Policy covers all personal information about you that we collect, use and otherwise process in connection with your relationship with Burberry as a customer or potential customer. Burberry will collect and use your personal information as described in this Privacy Policy and as permitted by applicable laws, including in circumstances where: (i) it is necessary to provide or fulfil a service requested by or for you; (ii) you have given us your consent; or (iii) any other circumstances as permitted by applicable laws. Subject to the fulfilment of the foregoing requirements, Burberry may use your personal information:

Per analizzare, profilare e monitorare le tendenze dei clienti e comprendere in modo più accurato gli interessi e le preferenze dei gruppi chiave di clienti, così da poter migliorare costantemente i nostri prodotti e servizi.

Per offrire un'esperienza e un servizio clienti migliori, anche assicurando di personalizzare il Sito e l'Applicazione e (nei casi applicabili) gli aggiornamenti di Burberry relativi a prodotti, servizi ed eventi per renderli più aderenti alle preferenze specifiche dei nostri clienti.

Per garantire il corretto funzionamento e la sicurezza dei nostri servizi, del Sito e/o delle Applicazioni, ad esempio tramite l'identificazione e la prevenzione di operazioni fraudolente.

Per analizzare l'affluenza nelle boutique e in occasione di promozioni o eventi di Burberry per scopi di reportistica interna e per assicurare prodotti e risorse adeguati e idonei.

Per garantire il rispetto costante delle leggi applicabili, ad esempio per quanto riguarda il mantenimento dell'accuratezza dei nostri archivi.